Fit at $50: The oil industry is bouncing back after OPEC’s meeting

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The oil industry is taking a new approach to finding crude. Will it last?

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Fit at fifty—or less

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Oil companies

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How Donald Trump is changing the rules for American business

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Fit at $50

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PROUDLY, they call themselves elephant hunters. They are the geologists who scour the treacherous depths of the Arctic, or Brazil’s Atlantic pre-salt fields, or offshore west Africa, or the deep waters of the Gulf of Mexico, hoping to bag giant oil discoveries that can generate billions of dollars of cash for their firms over a span of decades. In some cases, they get naming rights. The Gulf of Mexico is peppered with fields named after geologists’ wives (risky if they are duds), or their favourite albums, bands, stars and football …

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